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legal

Privacy Policy

Last Updated: September 9, 2025
Introduction
At Vaara & Co, we value clarity, transparency, and responsibility.

That applies not only to our consulting work, but also to how we handle your personal data.
This policy explains what we collect, why, how we use it, and the rights you have under the EU General Data Protection Regulation (GDPR).

If anything here is unclear, write to us at matias@vaara.co and we’ll explain in plain language.
INFORMATION WE COLLECT
  • Contact details you provide — name, email, company, and anything else you choose to share when you submit a form, book a call, or email us directly.
  • Information related to inquiries or project discussions — meeting notes, briefs, and correspondence that help us prepare for and deliver our work.
  • Newsletter subscription details — if you sign up for our newsletter, we collect your email address and subscription preferences.

  • Essential technical data — limited cookies and session data required to make the site work (see Cookies below). We do not run visitor analytics or behavioural tracking.
HOW WE USE YOUR INFORMATION
  • To respond to inquiries and provide requested services.
  • To improve our website, content, and user experience.
  • To comply with legal and regulatory requirements.
  • To send our newsletter, if you’ve subscribed.
Data storage & retention
  • Inquiry and project data is stored on EU-based servers where possible, and via the processors listed below where not.

  • We retain data only as long as necessary for the purposes described in this policy, or as required by law.

  • Newsletter subscribers can unsubscribe at any time, after which we delete subscription data within 30 days unless we’re legally required to retain it.

  • Inquiry data is typically deleted within 24 months of our last interaction unless an active project relationship exists.
Sharing & third parties
  • We do not sell your personal data.
  • We share data only with trusted service providers who help us run our business:
Webflow — hosts our website and processes contact form submissions. Kit (formerly ConvertKit) — hosts our newsletter list and sends our newsletter emails. Both providers act as data processors on our behalf under signed Data Processing Agreements (DPAs).

Your rights
  • Access, correct, or delete your personal data.
  • Opt out of non-essential communications at any time.
  • Request details of how your data is processed.
  • To exercise any of these rights, email matias@vaara.co. We’ll respond within 30 days.
Contact Us
For any privacy-related questions, reach out to:

matias@vaara.co
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