AI x Design

Amplified

Practical insights on how design teams work with AI.
Colourful ribbons woven into a shared fabric, illustrating a team’s connected knowledge.
Insights
September 10, 2026
Why your team needs a second brain
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A short letter on Design × AI for design leaders and doers. Practical, opinionated, twice a month.

Recent articles

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Designing AI-powered Experiences
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Gen AI in services beyond chatbots - 3 case examples
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Designing AI-powered Experiences
June 18, 2024
Designing for natural experiences
We’re designing conversational, personal, agentive, and embedded experiences.
Cover illustration for A new era of natural experiences
Designing AI-powered Experiences
June 7, 2024
A new era of natural experiences
We're entering a new era of natural experiences.
Cover illustration for The role of humans in design and innovation in the age of AI
Designing AI-powered Experiences
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The role of humans in design and innovation in the age of AI
Higher abstraction, deeper quality, and broader scope
Cover illustration for What’s your Unfair Data Advantage?
Designing AI-powered Experiences
April 5, 2024
What’s your Unfair Data Advantage?
Where do you have an unfair advantage in data?

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Building AI-native design teams.

Practical training, playbooks, and advisory for design teams adopting AI more systematically.
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