AI x Design

Amplified

Practical insights on how design teams work with AI.

Colourful ribbons woven into a shared fabric, illustrating a team’s connected knowledge.

September 10, 2026

Why your team needs a second brain

Recent articles

November 16, 2025

AI Agents for Design Teams: What Works, What Doesn't

Where AI agents help design teams: research synthesis, UX writing, and quality checks. How to choose useful workflows and keep human judgment involved.

October 7, 2025

AI for Design Research: How to Work Faster and Uncover Deeper Insights

Practical ways to use AI across design research, from planning to synthesis, while keeping real human insights and research quality at the center.

September 30, 2025

Vibe Coding for Designers: When Code Becomes a Design Tool

How designers can use code to explore ideas, test realistic interactions, and build working prototypes through a practical four-week learning plan.

Cover illustration for From Frustration to Flow - Reducing Customer Friction with AI

Designing AI-powered Experiences

From Frustration to Flow - Reducing Customer Friction with AI

How to Use AI to Reduce Customer Friction

Cover illustration for DeepSeek and the New Ecomonics of AI Innovation and Design

Frontiers of AI

January 30, 2025

DeepSeek and the New Ecomonics of AI Innovation and Design

What does the launch of DeepSeek R1 mean for product innovation and design?

How we usually begin

Intro call

A focused 30-minute conversation about your team, current AI usage, and where the biggest opportunities are.

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Choose the right program

If there’s a fit, I’ll recommend the most sensible next step — whether that’s training, a playbook, or advisory support.