AI x Design

Amplified

Practical insights on how design teams work with AI.

Colourful ribbons woven into a shared fabric, illustrating a team’s connected knowledge.

September 10, 2026

Why your team needs a second brain

Recent articles

Cover illustration for Conversational Prototypes make Gen-AI feel real

Designing AI-powered Experiences

Conversational Prototypes make Gen-AI feel real

In the coming months, companies are scrambling to develop ways to use generative AI in their products and services.

Cover illustration for Can AI make us better thinkers?

The AI-Native Designer

Can AI make us better thinkers?

The media narrative on AI has been mainly about if and when it will take our jobs.

Cover illustration for A novel approach to research - interviewing artificial users

The AI-Native Designer

A novel approach to research - interviewing artificial users

To wrap up, artificial interviews provide a fascinating new approach to user research.

Cover illustration for Master the Perfect AI Prompt: 8 Principles for Designers

The AI-Native Designer

Master the Perfect AI Prompt: 8 Principles for Designers

Are you looking to get the most out of your interactions with AI models like ChatGPT?

Cover illustration for How to enhance your communication with AI as a designer

The AI-Native Designer

How to enhance your communication with AI as a designer

In HBO's Succession, the Roy family has Karolina Novotney, their trusted communications director, refining their messaging and finding the right angles.

How we usually begin

Intro call

A focused 30-minute conversation about your team, current AI usage, and where the biggest opportunities are.

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Choose the right program

If there’s a fit, I’ll recommend the most sensible next step — whether that’s training, a playbook, or advisory support.