358, a people-centric creative agency, wanted a clear AI strategy that would strengthen its people’s skills and help them create more value for clients. We combined two team workshops with ongoing coaching over three months.
The workshops explored how AI could support creative work and give people more room to use their expertise and judgment. The team identified opportunities in its own processes and developed shared principles, workflows and practical experiments.
Through coaching, the team reviewed progress, refined its experiments and chose what to develop next. 358 created its own AI Playbook in Notion, with teams contributing to their sections. Matias facilitated and challenged the thinking; the agency retained ownership.
358 gained a shared direction for using AI to develop its people’s capabilities and support their creative freedom. Its evolving Playbook connects that ambition with everyday ways of working, helping colleagues share what they learn and refine their approach.
Regular coaching gave the team space to build its skills through practical experience and make deliberate choices about AI. The focus stayed on helping people do better work and create more value for clients.
