N2 Group brings together specialist agencies in branding, creative marketing, communications and marketing technology. Its leadership and AI leads worked with Vaara & Co to clarify AI priorities and turn them into practical next steps.
N2’s team reviewed its current practices, then explored and prioritised opportunities in facilitated workshops. Vaara & Co contributed AI expertise and a structured way to assess each opportunity’s value, feasibility and requirements.
Together, we developed promising opportunities into repeatable workflows, clarifying where AI could help and where human expertise and review were essential. The roadmap set out the team’s priorities, next steps and responsibilities, along with the skills and shared practices needed for adoption.
The collaboration gave N2’s leadership and AI leads a shared approach to choosing pilots and coordinating their development. Describing opportunities as workflows helped the team assess what would change in daily work and what good results would require.
The team also began building its own internal AI workflow library and updated its toolset, giving colleagues across the group a shared foundation for continuing the work.
