United Imaginations is a creative brand and communications agency. Over six months, we worked with the whole agency to build its AI skills and agree how to use AI to strengthen its work while keeping human creativity central.
Training helped colleagues with different levels of AI experience develop practical skills and a shared vocabulary. With this common foundation, the team could discuss where AI would add value to its creative work.
We then helped the team co-create an AI Playbook: a practical guide to shared principles, workflows and responsibilities. Together, colleagues discussed how to adapt their processes, roles and client work, and how ethics and human judgment should guide their use of AI.
The team gained a more consistent understanding of AI and greater clarity about when to use it. Colleagues could discuss its opportunities and limits in the same language, recognising where AI strengthens their work and where the human touch matters most.
The team now uses the Playbook to guide its shared approach. United also created an internal online workflow library, where colleagues can share useful methods, learn from each other and keep refining their practice.
