AI x Design

Amplified

Practical insights on how design teams work with AI.
Colourful ribbons woven into a shared fabric, illustrating a team’s connected knowledge.
Insights
September 10, 2026
Why your team needs a second brain
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A short letter on Design × AI for design leaders and doers. Practical, opinionated, twice a month.

Recent articles

Cover illustration for Crossing the chasm - how to drive AI adoption
Scaling AI in Design
March 28, 2024
Crossing the chasm - how to drive AI adoption
Understanding the dynamics of technology adoption.
Cover illustration for When should we use gen AI in design?
The AI-Native Designer
March 21, 2024
When should we use gen AI in design?
To use gen AI effectively, it’s crucial to understand its inherent strengths and weaknesses.
Cover illustration for First sparks
Designing AI-powered Experiences
March 8, 2024
First sparks
How are organizations actually experimenting with generative AI?
Cover illustration for The emerging role of the AI designer
The AI-Native Designer
February 29, 2024
The emerging role of the AI designer
Should you hire an AI-designer?
Cover illustration for Understand the Gen AI Innovation Ingredients
Designing AI-powered Experiences
February 22, 2024
Understand the Gen AI Innovation Ingredients
Foundation, multimodality and extensions

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Building AI-native design teams.

Practical training, playbooks, and advisory for design teams adopting AI more systematically.
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